STREET SOUK

Branding The Largest Streetwear
Convention In Africa.

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Street Souk is an annual fashion convention in Lagos, Nigeria, founded in 2018 by Iretidayo Zaccheaus, as a community to celebrate Africa's upcoming and most influential streetwear brands. The convention is a melting pot for fashion, music, entertainment, and streetwear culture. It is one of Africa's largest streetwear conventions drawing considerable media attention internationally.

Street Souk was founded in 2018 to bring together the best of streetwear culture in Nigeria. Its convention is supported by The NATIVE Networks, Jameson Irish Whiskey, First Bank of Nigeria, Pocket by Piggyvest, MTN Nigeria, Power Horse, TrybeOne and Eventful Limited.

Street Souk also serves as the official fashion curator for Our Homecoming music festival. In 2022, Street Souk hosted its first pop-up event in London, to give African brands the opportunity to showcase their brands.[6] It has collaborated with local and international streetwear's including Off-White, Daily Paper, NBDA, Places + Faces, WafflesnCream, Vivendii and Motherlan.

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Photography: Street Souk

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Photography: Street Souk

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Photography: Street Souk

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Photography: Street Souk

Selected Works

ASTRABranding

AshluxeBranding

The CavemenArt Direction

BroccoliBranding

Street SoukBranding

WavesBranding

Summer FriendsBranding

LadipoeArt Direction

YKBArt Direction

IsolationBranding

Vertical RaveBranding

FEELS CMFRTBranding

NATIV5Branding

LOST LANDBranding