FEELS CMFRT

Branding A Comfort Collection

4R2A6995

Creative Direction: Garmspot
Art Direction & Photography: Niyi Okeowo

THE FEELS: CMFRT is a journey of self-aware well-being that takes us into a safe space where we can experience the things and people that make us feel whole.

We deliberately made use of beige, and azure throughout the collection as colors that represent fragility and the simplicity life can present when we dive deeper into its meaning. Our fabric selection of cotton and linen was carefully chosen to connect the audience with the natural fibers that the present state of the natural world provides collection also includes oversized fits that exemplify coziness with subtle embroidery detailing a deeper meaning into the collection with self-searching quotes from the legendary poet; James Baldwin. 

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Selected Works

ASTRABranding

AshluxeBranding

BroccoliBranding

Street SoukBranding

WavesBranding

Summer FriendsBranding

LadipoeArt Direction

YKBArt Direction

IsolationBranding

Vertical RaveBranding

FEELS CMFRTBranding

NATIV5Branding

LOST LANDBranding