Building A Nigerian Streetwear Empire.
Creative Director: Yinka Ash
Product Design: Dammy Onanuga
Art Direction: Niyi Okeowo
Photography: Pixelkollective, Campbell Addy
ASHLUXE is a luxury streetwear brand designed to reimagine street style specifically with the enlightened millennial in mind. Ashluxe is at the forefront of streetwear born of Africa that is built on a reputation for innovation, quality and youthful aesthetics.
ASHLUXE is a reflection of the modern youth in Lagos, London, Geneva, Paris, Johannesburg and Florida. The grand vision of the brand is to merge quality and craftsmanship in creating well tailored fashion garments that embody the global millenial.
Redefining luxury avant-garde essentials, creating limited merchandise and keeping followers excited by releasing new designs every season. The brand has built a reputation for innovative textiles and youthful aesthetics.
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